A proud Saudi brand founded to stand by women at all times, providing them with the comfort and confidence they need in their daily lives, Blooming celebrates beauty in all its forms and accompanies women during their most important moments to make their first times as memorable as can be: from the first bra, to the wedding day lingerie, and on to pregnancy and new mom essentials. Blooming is a brand that bridges generations, passed down from mother to daughter, throughout their journey together, further deepening their special bond and starting from that special moment the mom gifts her daughter her very first prayer dress, and on to every life stage after that.