Gap is a major fashion that markets products and services at gap.com. Gap competes with other top fashion such as UNIQLO, Urban Outfitters and Kate Spade Outlet. Gap sells mid-range purchase size items on its own website and partner sites in the extremely competitive online fashion industry In 1969, inclusivity meant not just finding a pair of jeans that fit founder Don Fisher's 6'4 frame, but creating a retail experience that fit for all. It meant Doris Fisher having the same equity stake in the company as her husband, back when most women weren’t expected in the building, let alone in the board room.