The process of capturing moments of magic, sharing them, celebrating them has come a long, long way. It has evolved in terms of devices, services, products and even user demographics. No longer for the early-adopters, or a privileged few. It’s now Mom, Dad, Grandma, school kids… the only distinguishing factor being their device of choice but the deep emotional need to capture a moment, an urge to share that moment and a wish to store it for posterity is what binds us all.